1) heavy user
重度购买者
1.
This paper applied heavy user theory in the tourist outdoor gear purchasing to study the demographic,behavioral and psychographics characteristics of the heavy users of tourist outdoor gear.
本文将重度购买者理论应用到旅游户外用品购买活动中,探究旅游户外用品重度购买者的人口、行为和心理统计特征。
2) buyer
[英]['baɪə(r)] [美]['baɪɚ]
买家;购买者
3) purchasers
[英]['pə:tʃəsə] [美]['pɝtʃəsɚ]
购买者
1.
This paper comes to a conclusion that competition among enterprises, potential entrants, suppliers and purchasers are the four main realistic factors that in fluence the competitive force of the logistics industry.
以江苏省物流行业为背景,运用波特的“竞争分析模型”对物流业竞争状态进行了深入分析, 认为企业间的竞争、潜在进入者、供应商与购买者是影响物流业竞争力的四大现实因素。
4) buyer
[英]['baɪə(r)] [美]['baɪɚ]
购买者
1.
The methods of questionnaire, expert interview, documentation and statistics were applied to analyze the basic composition of computer sports lottery buyers in Beijing and their cognition, motivation, behavior and attitude to this sorts of lottery.
采用问卷调查法、专家访谈法、文献资料法、数理统计法等科研方法 ,对北京市电脑体育彩票购买者的基本组成 ,以及他们对电脑体育彩票的认知、动机、行为和态度加以分析 ,研究影响电脑体育彩票购买者的有利因素和不利因素 ,并对此提出有关建
5) repeat purchase
重复购买
1.
Based on the innovation diffusion theory as well as the brand repeat purchases and the analysis of the brand-forming mechanism,this paper proposes the brand-life-cycle model of fast moving consumer goods.
本文基于创新扩散理论,在考虑品牌重复购买因素并结合品牌形成机理的基础上,提出快速消费品品牌生命周期模型;并应用非线性最小二乘法进行参数估计,且通过实例对模型进行检验;根据首次购买和重复购买的变化趋势,提出了较为科学合理的阶段划分方法,从而为企业做出营销决策提供理论依据。
2.
This paper reviews the main research progress on the brand diffusion model based on the Bass model,and divides the brand diffusion model into the brand first purchase model and the brand trial-repeat purchase model according to repeat purchase,and summarizes and compares these two models.
总结回顾了基于Bass模型的品牌扩散模型的主要研究进展,依据是否考虑了重复购买因素将品牌扩散模型分为品牌首次购买模型和品牌尝试-重复购买模型,并对两类模型进行了归纳和比较;探讨了在放宽基本扩散模型限制性假设方面的主要成果,并指出了未来研究的方向。
6) Double Purchase
双重购买
1.
A Study on the Double Purchase of Products with Network Externalities;
具有网络外部性的产品的双重购买研究
补充资料：服装购买预测
服装购买预测
predicting of clothing purchase
服装购买预测(predjering of。]oth，。gPurchase)对消费者购买特定类型服装倾向性的预测。消费者对购买后果及后果的重要性所持的信念决定消费者对购买行为的态度，并进而决定购买意向和实际购买行为。特定服装购买行为包含四个要素:购买目标(某种类型的服装)、购买行为、购买情境(如为谁购买、将在何种场所穿着等)、购买时间(何时购买)。预测指标与特定购买行为在上述要素上吻合越好，预测效度就越高。消费者对特定类型服装的购买意向与实际购买行为存在高度相关，因此是服装购买预测的良好指标。另一常用预测指标是服装态度，通过测量消费者对服装特征及特征重要性所持的信念，预测其购买倾向，适用于预测对中、低价服装的购买。 (秦建健撰杨治良审)
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条