2) marketing guidance
营销导向
1.
One is to pursue sales revenue growth and to emphasize growth speed,in this case enterprise values marketing guidance of marketing department very much;while the other one is to pursue enterprise cost control and to emphasize enterprise growth quality,therefore enterprise values financial guidance of financial department very much.
有两种观点影响企业决策方向:一种是追求企业销售量提升,强调企业发展速度,因而十分重视营销部门的营销导向;另一种是追求企业成本控制,强调企业发展质量,因而更加重视财务管理部门的财务导向;这两种观点并无优劣之分。
3) vertical marketing
纵向营销
1.
By comparing vertical marketing with lateral marketing,the paper has analyzed their differences and relations,then,discussed the new idea of lateral marketing by Philip Kotler applied in service marketing of library.
文摘:通过对纵向营销与水平营销的比较,文章分析了它们的不同点及其相互之间的关系,对图书馆服务营销中引入菲利普?科特勒的水平营销新理念作了探讨。
4) marketing orientation
营销导向
1.
With view of basic principles of game,this paper discusses how to make marketing orientation as well as pricing strategy.
从博弈的基本理论出发,对企业应采取何种营销导向以及应采取怎样的价格策略进行了分析,提出了企业要在激烈的竞争中立于不败之地,应该采取既竞争又合作的方式,从而为企业的发展营造一种和谐及良性的社会环境。
5) reverse marketing
反向营销
1.
The construction of suppliers’ coordination system in Chinese retailers based on reverse marketing theory;
我国零售业基于反向营销理念建立与供应商协作供应链体系的研究
2.
Starting from Reverse Marketing Theory and the present situation of suppliers relationship in Chinese manufacturers, it further analyzes the necessity and the basic conditions to implement reverse marketing.
本文阐述了反向营销理论在我国制造企业构建供应商协作体系过程中的应用。
6) Marketing Tendency
营销倾向
补充资料：共面向量
共面向量
co-planar vectors
共面向最fc，planar vec奴盯;~皿p圈e .eKr叩b，] 平行于一个平面的向量.二个向量 a，置{、一_、}，:l}，a:二{翔，八，“2}。 a;二{，、;.‘。.:。}共面的必要和充分条件是 …*，、、:、 {一x己‘2￡2 }一笼”飞￡3
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条