This paper uses "Context Assumption" theroy to analyze the basic assumption in advertisment: the rational people.

However,from the perspective of rational people: recently there are many problems in rural land transference market,such as lower return,higher cost,higher risk and the complexity of interests.

The assumed condition-rational man is the basic assumption for micro-economics.

Two kinds of meanings must be separated from this concept:“self- ish man”and“rational man”.

It can trace back to self-interested man that incarnates a special ethic relation,and then self-interested man is substituted by the abstract concept of economic man which evolved into more neutral rational man later.

The "rational player" assumption,which assumes that the players in game are rational,is a fundamental one in game theory.

Experience of humanistic management such as exalt virtue and eliminate vice, developing merits, avoiding weakness, seeking sameness but keeping difference in view of hospital leader was introduced.

As university libraries are the main places where students absorb knowledge,their humanistic management has a profound significance for the maximization the subjective initiation of the librarians and enhancing the degree of readers satisfaction.

This paper puts forward the concept of humanized management, expounds the significance of mastering the skills of humanized management, and introduces the main skills of humanized management.