1) Advertising Communication
广告传播表现
1.
The Consumption Concept of Real Estate in Ningbo from the Advertising Communication in Ningbo Evening;
从《宁波晚报》房地产广告传播表现看宁波住房消费观念
2) advertising communication
广告传播
1.
Visual Culture s Influence on Advertising Communication;
视觉文化对广告传播的影响
2.
Research on the Problems and Countermeasures of Intercultural Advertising Communication;
跨文化广告传播中的问题与对策研究
3.
The traditional advertising communication model which mainly focuses on transmitting information can t meet the requirements of information economy any more.
以传播信息为主的传统广告传播模式已经不能适应信息经济时代的要求,新广告传播模式以创造能创造需求的讯息为主要特征,以吸引注意力和产生影响力来对广告所传播的信息进行质的提升。
3) advertising
[英]['ædvətaɪzɪŋ] [美]['ædvɚ'taɪzɪŋ]
广告传播
1.
The Study of Ideology of Advertising Communication;
广告传播的意识形态分析
2.
the paper contends that advertising should meet the mental needs of the audience in order to touch them to the heart by way of being sincere,benevolent and beautiful.
广告传播要瞄准受众的心理需要,适应其心理需要过程,达到一种心理上的沟通。
3.
Through the analysis and introduction of three strategies in advertisement:“sensitive request”,“reasonable persuasion”and“nature demonstration”,this paper manages to arouse public attention to and thinking about advertising strategies.
广告传播作为大众传播的一种,它与社会的经济发展和广大人民的日常生活息息相关,它不仅对营销市场具有推动促进作用,而且对消费市场具有拉动引导作用。
5) advertising expression
广告表现
1.
It first raises the opinion that contrary language penetrates the processes such as advertising inspiration and advertising expression.
首先认为语言对抗贯穿广告创意、广告表现等过程之中,其次讨论语言对抗在广告创作中的作用。
6) ad transmission
广告传播学
1.
At present,in many universities ad education goes out of time,a nd ad transmission teaching is not fit for the quality education advocated by the Ministry of Education of our country.
许多高校的广告教育与时代脱节,广告传播学教学与教育部倡导的素质教育错位。
补充资料：《电影艺术在表现形式上的几个特点》
中国电影理论著作。史东山著，艺术出版社1954年出版。全书分两部分。第一部分从分析小说、戏剧与电影的区别和共同点入手，阐释了电影艺术在表现形式上的基本特点；第二部分，对电影分镜头的原理提供了一些论据。该书对初写电影剧本者有一定的参考价值。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条