The thesis puts forward functions of customer value in marketing value net on the basis of several customer value models, and points out that customer value is basis of marketing action.

Research on Huawei s key account value marketing case;

The theory of value marketing inherits and develops the theory of marketing, and pays attention to value formation and cost formation of consumers, and then goes deep into the system of value transfer of consumers.

In recent years, with the accelerated growth of virtual communities, it’s marketing value is increasingly obvious.

Discussion on network marketing strategy of SMEs in of Heilongjiang province;