Successful liquor sale in busy season could be achieved by the following approaches: intelligent sales promotion to seize more market share; innovative marketing channels for deep-going distribution; and practice of innovative marketing strategies and internal marketing etc.

Some seasonal goods have obvious sales midseason and off-season due to the consuming needs in some special periods of time.

This article offers an analysis of the seasonal changes of the IPO market in China with the conclusion that there truly exists a peak period of circulation in China s stock market.