As a kind of unique economy form,customer experience appreciating changes constantly from the role of products,goods,service,experience,and have become new value source of service enterprises.

The paper expounds service enterprise classification based on process design.

Systemic research of the customer loyalty to service enterprise is done in this paper.

This paper introduces the theory of the enterprise s internationalization development, analyzes on the competitive superiorities of small and medium-sized service enterprises, and expounds the construction of the service system of internationalization development of small and medium-sized service enterprises.

Enterprise service and its func- tions in business process are defined and expatiated.

An Empirical Study on the Inner Drivers of the Global Marketing Strategies of the Service firms;

Influence of Entry Modes and Evolution of Service Firm Internationalization about Tacitness of Knowledge;

How to win customer loyalty and the relationship between customer satisfaction and customer loyalty have been one of the new research tasks in service firm s internationalization process.

International transfer of service industry and competitive strategy selection of service enterprises of China;

Fostering Research on Chinese Service Enterprise s Competitiveness;