Guangdong small and medium enterprises play an irreplaceably important role inpromoting technological advancement, stabilizing economic growth and decreasingunemployment.

The Study on the Developing Strategy of the Middle and Small Advertising Company;

This article selects human resources as breakthrough point of western SMEs study.

Since the opening and reform of China, Western SMEs have been developing sharply, playing an extremely significant role in maintaining fast and healthy development of regional economy, satisfying sorts of social needs, optimizing division of work within industries, pushing technological innovation, activating city and town market and creating employment opportunities.

By using the theoretical analysis and case study, the thesis has conducted exploration to the problems that face the medium and small enterprises in Jiangxi.