There has always been something wrong about the meaning of "Jian an Feng-Gu(style)" in terms of its content,form,diction and meaning.

This paper,according to the angle of the generalized rhetoric of contemporary Chinese language,discusses tea from the romance love,etiquettes and religions,some artistic aesthetic aspects to prove that tea is a cultural rhetoric prototype rich in lingering charm as well as a good drink.

Popular culture is not only a new cultural expression and an artifact but also a cultural rhetorical strategy and a special economic form of contemporary society.

As a social rhetoric,contemporary Chinese literary criticism has been characteristic of social signals and cultural ruptures for the past 60 years,which can be found in the alternatives of political rhetoric,aesthetic rhetoric and cultural rhetoric.

With the ad information coming from both language and pictures, verbal-visual rhetoric figures are usually characteristic of the beauty in meaning change.

Wang Meng s Three-dimensional Research to Literature Rhetoric;

The literature rhetoric expressions of repeat,parable,metonymy,and exaggeration in graphic art were elaborated and discussed.

In teaching college English writing teachers emphasize grammar,the use of words and expressions and the structure of the passage,but ignore the application of literature rhetoric methods in writing.