Based on the connotation of urban image\'s theoretical and empirical research,The paper systematically expounds the study contained in the current theory,analyses empirical research area statistically and urban image position of 19 provinces(municipality),81 counties and cities in China.

The image positioning is initiated by using the existed resource advantage and local brand advantage of Qianjiadong National Forest Park.

The tourism image positioning is important component of rural tourism area.

The author analyzed the importance of tourism image positioning planning of karst destination,discussed the positioning of tourism image as a model of tourism image and the methods of the tourism image positioning for karst destination,and took Xingwen as an example to make a practical analysis of tourism image positioning planning of karst destination.

The image orientation of museums in a tourist city decides that they are windows of the city s culture, which has a special and unreplacable function in tourism by bringing the advantages of cultural resources into play.

On the Positioning and Improvement of Tourism Image of Ancient Town——Based on the Case of Luocheng Ancient Town in Sichuan;

This paper expounds the concept of tourism image and the forming process of the image, and discusses the marketing from such four aspects as positioning; image design; diffusion and image acceptance.