The negative culture from short messages in the form of reactionary political information, obscene pornographic information, false or swindling information, and harassed and rigged information spread widely in campuses.

The author probes into the translation of the cultural load in Chinese tourist texts by resorting to Skopostheorie.

, to stimulate the potential tourists motivation to buy a particular targeted tourism product, by resorting to Skopostheorie, probes into the translation of the cultural load and imagery in Chinese tourism texts.

Words are the most basic elements of a language and the ingredients with the largest culture load.

Due to differences in environment,religion,tradition and cultural images between English and Chinese culture,it seems difficult to achieve complete equivalence in translating culture-loaded words.

The consideration is fairly positive when Hawkes pays attention to readers cognition and thinking way and communication customs,yet likely negative when the attention goes to their religious faiths and cultural backgrounds due to the inappropriate handling of culture-loaded words.

It is written in the style of dialogue,but it is a book with political,ethical as well as philosophical nature,which,together with its translation purpose,determines the principle and then the strategy for translating the culture-loaded words in it,that is,the academic feature of the original version and the popularity of the translated version should be both concerned simultaneously.