The paper set up an expert system for management of enterprise business stratagies by using PROLOG program design language and inference engine with reverse inference mode As a kind of better method and tool, the expert system can assist enterprise decision-makers to make correct strategic decision and ensure for enterprise a long and stable development.

Compared with transaction marketing paradigm and rela-tionship marketing paradigm,the strategic marketing management paradigm that adapts to highly competitive marketing environment un-der economic globalization is very important.

A Historical Survey of SMM;