This article,taking Mengniu as an example,analyzed the purposes of brand communication,the principles of brand communication,as well as the communication roles based on the brand interpretation in view of semiology.

SEE Forseeable Benefits and Patterns of Exploitation on Industrial Tourism——A Case of Mengniu Co.Ltd.;

In 1970s ,specialized beef cattle breeds such as Angus,Limousin,Charolais,Simmental were introduced to crossbreed the Mongolian cattle.

The selective grazing behaviour of Mongolian sheep and Mongolian cattle during 24-hour period was observed in spring,summer,autumn,and winter respectively.

The grazing behavior of Mongolian cattle during 24-hour period, including the behavior of foraging, standing, wandering, resting, ruminating, drinking, urinating and defacating, was observed in the spring of 1997 at a natural pasture in Duolun County.

Determination of Six Mineral Elements in Ox Hair And Ribs of Mengshan Cattle;

Fibroblasts derived from Mengshan cattle ear were firstly successfully cultured with a normal tissue culture method,and then subcultured for passages,stored in liquid nitrogen and survival rate evaluated after thawing.

Determination of Body Liveweight and Size Indices of F_1 Crossbred of Native Improved Cattle×Piedmont;

Six DNA sequence polymorphisms were identified in the Mongolia cattle,o f which three were amino acid substitution,and three were silent mutatio ns.

The grazing behavior of Mongolia cattle during 24-hour period,including the behavior of foraging,standing,wandering,resting,ruminating,urinating and defacating,was observed during May and December,1997,at a natural pasture in Duolun County.