Prospect the future development of China s modern design from tradition and modern,multiculture and multi-discipline and advance the "integrating innovation" in the new era of global economy,culture and ideas.

After analyzing the existing and features of the service innovation,the paper analyzes the difference between service innovation and manufacturing innovation and the effect on manufacturing of the service innovation,further shows the integrating innovation in three aspect of enterprises themselves,industrial chains and regions.

The integration and innovation of Chinese and western management cultures should be based on their original modern values, in combination with the needs of the development of economic globalization, and the innovation of modern administrative concepts.

The Research of the Competition Advantage Based on the Integrated Innovation;

It describes the opportunity and challenge with the development of Industry-University-Institute Unification,and points out that integrated innovation realized by Industry-University-Institute Unification is key to increase the core competence of enterprises.

Thus,after the integrated innovation of the present intangible asset accounting,the corresponding accounting treatment methods of different kinds of intangible assets are discussed respec.

Thereby,in the process of urbanization,urban culture and ethics must think urban people as center,and be constructed through the approaches such as integration and innovation of ethics at all times and in all over the world,institution construction of urban cultural ethics and moral practice of unity of knowledge and practice of urban cultural ethics and so on.

The integration and innovation between cultural industry and tourism is the natural demand of industrial development.

Words and their implications——fusion and creation of American English;

Fusion and Creation ——Historical and Cultural Reflection of American English;