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1)  Sports be market ing
体育赛事市场化
2)  sports market
体育赛事市场
1.
By means of documentation and logical analysis, the paper expounds the concept and the strategies of integrated sports marketing, and discusses the keys to promoting sports market development under the circumstances of present-day sports in China.
运用文献资料、逻辑分析法等方法阐述了整体体育赛事营销的概念和策略,重点分析在我国目前的体育大环境下运用整体体育赛事营销是促进体育赛事市场发展的关键。
3)  sports competition market
体育竞赛市场
4)  sports event market
赛事市场
1.
Adopting the methods of document study,expert interview,and comparative analysis,this paper bases its study on the analysis of the present situation of Chinese sports event market and concludes that the scarcity of effective demands and provision of sports events is the obstacle that hinders the development of Chinese sports event market.
采用文献资料法、专家访谈法、对比分析法,对我国体育赛事市场现状的分析,认为赛事供给和有效需求不足是制约我国体育赛事市场发展的"瓶颈"。
5)  sports event culture
体育赛事文化
6)  sports marketing
体育市场化
1.
The development of the agents should base on the marketing , that is , the sports marketing is the basis of the development of the sports agents, and the appearance of the sports agents is the result of the develop- ment of the marketing.
因为体育经纪人的发展必须以市场化为基础,体育经纪人的出现是体育市场化发展的必然结果。
2.
This paper analyzes the relations and of sports industry, sports undertaking, sports industrialization, sports marketing, sports professional and sports commercialization.
重点分析了体育产业与体育事业、体育产业化与体育市场化、体育职业化与体育商业化之间的区别和相互关系,指出:体育产业=体育企业+体育事业,体育产业化≠体育市场化,体育职业化≠体育商业化,对于确立我国体育产业发展战略和制定体育产业政策具有重要意义。
补充资料:证券发行市场(一级市场、初级市场)

证券发行市场(一级市场、初级市场)——
       证券发行市场又称一级市场或初级市场,是发行人以筹集资金为目的,按照一定的法律规定和发行程序,向投资者出售新证券所形成的市场。证券发行市场作为一个抽象的市场,其买卖成交活动并不局限于一个固定的场所。


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