1) stimulus ambiguity
刺激不明确
2) ostensive stimulus
明示刺激
1.
Based on the relevance theory,the paper analyzed how the audiences acquire the optimal relevance between the advertising caption and its contextual assumptions through the ostensive stimulus.
基于关联理论分析广告受众如何通过广告宣传者所设置的明示刺激来获得最佳关联。
2.
Based on Relevance Theory, proposed by Sperber and Wilson in 1986, this thesis aims to analyze the role of pun as ostensive stimulus and interpreting process of it in the English advertisements, which explain why puns are popular with the advertisers and widely employed in the advertisements.
本文以Sperber&Wilson的关联理论为基础,对英语广告中双关语的明示刺激作用做了深入细致的阐明,结合具体的例子对双关语理解过程的分析,揭示了双关语深受广告商青睐的原因。
6) inadequate stimulus
不当刺激
补充资料：明示
1.明白指示或表示。
说明：补充资料仅用于学习参考，请勿用于其它任何用途。
参考词条