Based on enterprises being disintegrated, as well as the global value chain being reconstructed, which resulted in modulization of products and the decrease of assets specificity, mass collaboration is becoming the engine for wealth creation in the "Wikinomics" , which enables enterprises leveraging the collective intelligence to innovate faster and realize more values.

The so-called mass collaborative innovation(MCI) emerges consequently,which represents the latest evolution of innovation model down the open and collaborative path.