Starting from the problems existing in the teaching of marketing and planning of real estate market in some universities at present, and connecting with the teaching and practical experiences, this paper advances some effective measures for reforming the teaching modes of marketing and planning of real estate market.

Our school makes some beneficial research in the course of marketing and planning major.

In marketing scheme,as one new brand, GuSeGuXiang must focus on "difference" and "innovation" so as to win the market.

and from the angle of the modern marketing scheme science,it examined and analyzed the scheme principles and train of thought of such classic outdoor sports competitions as"Passing through the Fontanel","Chess Going around the Earth","the World Phoenexes"and so forth.

The center of the real estate marketing scheme is the customers and the base of the scheme is property and the key of the scheme is innovation.

In this paper,the source of originality during product market planning was discussed.

The principles of market planning serve as a base of theoretical research of marketing which goal principle is the essence,based on its core status and its critical influence.