This paper aims to develop students cultural awareness in English teaching by suggesting some specific ways:choosing relevant teaching materials containing culturally-loaded words,making comparative study of the target culture and the native culture and using the film and TV as the teaching equipment.

The introduction of the target culture to foreign language teaching has been a consensus in the teaching field.

Cultural differences should be greatly neglected by translators when the target culture is closed and isolated, while they should be presented mostly when the target culture is open and active.

The introduction of "target language culture" to foreign language teaching has been a consensus in the teaching field.

One is the overgeneralization of target language culture into western culture or British and American cultures,the other is the exclusion of Chinese culture.

By analyzing two types of English pragmatic failure and the causes of English pragmatic failure,this paper attaches importance to cultural instruction and tries to explore possible ways to promote students cultural acquisition ability and their sensitivity to pragmatic failure to improve their communicative competence and to help them avoid unnecessary failure in communication.

What cultural acquisition has to do is to help the learner recognize the limitations of any particular cultures, including both the learner s own culture and the culture(s) of the native target language speakers, and learn to be able to negotiate with people from .