In recent years,all kinds of marine festivals which Ningbo has held up to more than ten, but it has not formed a marine festival brand that can represent Ningbo as a famous coastal city so far.

The festival activity of tourism have the major function to the traveling development,and building the brand of traveling festival is more meaningful.

Zhejiang festival tourism has a strong regional representation,so the author analyzes the status and issues of Zhejiang festive events,and puts forth festive tourism development ideas,constructs three major festival tourism product systems of Zhejiang Province which include landmark festivals,large festivals and day-to-day series and plan various festive themes.

In this article,the author summarizes the concept of festival tourism products,re-recognizes the concept of market-orientation.