This paper,based on the national conditions of China,discusses from three angles of green aesthetical ideas,ecological planning,and green signs the development orientation of the new century architecture—taking the road to green architecture.

According to the development of green product and green label,the definition and features of green product are presented, the significance and attestation rule of green label is clarified, and the relation between green product and green label is analyzed.

The surveillance and authentication of the green label is an important administrative instrumentality, which is used for supervising and managing green products, safeguarding the consumers and the enterprises legitimate rights and interests by the government .