1.
The integrated management of sports entertainment in sports marketing;
“体育娱乐化”在体育营销中的整合运用
2.
On Marketing of Chinese Physical Education and Media Strategic Value;
论中国体育营销与媒体价值传播策略
3.
The Strategy of Experiential Sports Marketing and the Research on Its Implementation;
体验式体育营销策略与实施途径研究
4.
Investigative Present Situation in "Sport Marketing" of Our Country and Development Suggestion;
我国“体育营销”研究的现状与发展建议
5.
Research on Advertising Strategy of Sports Marketing in China;
我国企业体育营销中的广告策略研究
6.
An Analysis on Current Situation and Countermeasures for Domestic Enterprises Using Sports Marketing Strategy;
中国企业体育营销的现状和对策分析
7.
Analysis on the Current Situation of Chinese Enterprises Sports Marketing and Countermeasures;
中国企业体育营销的现状与对策分析
8.
The Inspiration of Implementation Sports Management and Sales in 2006 World-Soccer-Cup for Domestic Enterprises;
2006年足球世界杯体育营销启示
9.
A Study on Consumption Value of Brand Community in Sports Marketing;
体育营销中品牌社群的消费价值研究
10.
Functional mechanism and application mode options for sports marketing;
体育营销的作用机制与应用模式选择
11.
Education Marketing:the Embodiment of Modern Society Marketing Conception;
教育营销:现代社会营销观念的具体体现
12.
Discuss On Unique Aspects of Sport Market,Sport Product and Marketing;
试论体育市场、体育产品及其营销特性
13.
Emotional Marketing the Main Marketing Strategy of Professional Sports in China;
情感营销:中国职业体育的主要营销策略
14.
Research on the Essence and the Idea Innovation of the our Country Athletics Game Marketing Study;
体育赛事营销的本质及营销观念创新研究
15.
Analysis of Marketing Strategies of China's Sports Competitions from Visual Angle of Service Marketing
服务营销视角下的我国体育赛事营销策略
16.
Comment on Sports Tourism From the Perspective of Experiential Economy;
体验经济视角中的体育旅游与体育旅游营销
17.
Sports Sponsorship Marketing Strategy Based on Game Theory;
基于博弈论的体育赞助营销策略研究
18.
Research of Qin Huangdao sports tourism market marketing present situation;
秦皇岛体育旅游市场营销现状的研究