1.
How to Build Up An Excellent Brand of Enterpriser;
关于如何打造优秀企业家品牌的思考
2.
Solving the Problem between the Brand Value of Enterprises and the Long-term Incitation-restriction of Entrepreneur
企业品牌价值与企业家长期激励约束难题破解
3.
Research on the Synergistic Relationship between Corporate Brand and Product Brand
企业品牌与产品品牌的协同关系研究
4.
Discussing Brand Strategies of Pharmaceutical Manufacture Enterprises from Enterprise Brands and Product Brands;
从企业品牌与产品品牌的角度谈药品生产企业的品牌战略
5.
The Research on Brand Equity s Increase and Management of Guangdong Household Appliance Enterprise;
广东家电企业品牌资产增值及其管理研究
6.
A Study on Brand Externalities and Their Strategy Choices of the Enterprises Brand;
浅析品牌外部性及企业品牌战略选择
7.
Enhancing brand strength through building brand features;
塑造企业品牌个性 提升品牌竞争力
8.
A Study on the Coordination Effect between City Brand and Enterprise Brand;
浅论城市品牌与企业品牌的协同效应
9.
On the Interaction between Brand consciousness and Brand Identity;
论企业品牌意识与品牌定位的互动性
10.
Brand Enterprise──A New Form of Brand Operation;
品牌经营的一种新形式──品牌企业
11.
Empirical Study of Brand Strategy Decisions in Chinese Companies based on Environmental Uncertainty and Entrepreneurial Orientation;
基于环境不确定性和企业家导向的中国企业品牌战略决策研究
12.
An Analysis of Japanese Household Electric Firms and the Suggestions on Chinese Firms
日本家电企业品牌国际化及其对我国企业的启示
13.
Enterprise,Trademark and Market:On Found and Protect of Enterprise s Trademark;
企业·品牌·市场——谈企业品牌的创立与保护
14.
On carrying out brand strategy in the enterprise;
浅谈企业品牌策略——企业如何树立产品名牌形象
15.
Enterprise Brand, Regional Industrial Brand and Development of Local Industrial Cluster;
企业品牌、区域产业品牌与地方产业集群发展
16.
Measurement of Operating Performance of Enterprises Brand--About the Value of “Fangtai” Brand;
企业品牌经营业绩度量——对“方太”品牌价值的思考
17.
Displacement of Corporate Brand:Strategic Paths to Upgrading Corporate Brand;
企业品牌位移:实现品牌升级的战略路径
18.
Reasons for the Delay of Chinese Companie Brands and Strategy for "Brand Building";
中国企业品牌滞后的原因及品牌建设的策略