1.
The Study of the Television Sports Report and the Sports Journalists;
电视体育报道与电视体育传播人初探
2.
The Study of "Big-Sports-Transmission-Inclination" of Media in Our Country;
论我国传媒“大竞技体育传播”之倾向
3.
An analysis of the discourse right in sports dissemination--With TV sports dissemination as example;
体育传播中的媒介话语权分析——以电视体育传播为例
4.
Conflict and Blend between Form and Significance in TV Sports Dissemination;
电视体育传播中形与意的对抗和融合
5.
Countermeasures to negative impact of sports communication on youth and adolescents;
体育传播对青少年的负面影响及对策
6.
On the Progress of Physical Education Communication in China;
刍议我国体育传播学研究的发展进程
7.
The opportunity and challenge: sports communication industry in China;
我国体育传播产业面临的机遇与挑战
8.
Communication Theory and Strategies in Adertisements Made by Sports Stars;
体育明星广告的传播原理及传播策略
9.
The Development and Function of Physical Education Through Mass Media in Point of Propagation;
从传播学视角看体育教育传播媒体发展与功能
10.
Pan-recreationalized tendency of China s sports mass media in communication science theory;
我国体育大众传播中泛娱乐化的传播学解析
11.
An Approach to Some Tendencies in the Communication of Sports News Through the Mass Media;
大众传媒体育新闻传播若干倾向研究
12.
Preachers and ways to western sports cultural communication between the late Qing dynasty and the early Republic of China
传教士与清末民初西方体育文化传播
13.
From Sports Information Popularization to Sports Cultural Communication--Chinese Mass Media s Duty and Function in Beijing Olympic Games;
从传播体育信息到传播体育文化——刍论我国大众传媒在北京奥运传播中的职责和功能
14.
On Marketing of Chinese Physical Education and Media Strategic Value;
论中国体育营销与媒体价值传播策略
15.
The Relations between Deliverer and Accepter in Network Education Dissemination and Its Pattern
网络教育传播的主客体关系及其模式
16.
The Research of the Course of Sports Information Distortion in Mass Media;
大众传播中的体育信息失真过程研究
17.
The Mutual-active between Mass Media and Sports Industry;
大众传播媒介与体育产业的行业互动
18.
Consideration on Modern Sport Culture and Its Transmission Model;
对当代体育文化及其传播模式的认识