1.
A Research of the Relationship of Brand Individuality, Brand Trust and Brand Loyalty
品牌个性、品牌信任与品牌忠诚的关系研究
2.
Enhancing brand strength through building brand features;
塑造企业品牌个性 提升品牌竞争力
3.
A Study of Influence of Brand Personality Perception on Brand Loyalty
品牌个性感知对品牌忠诚的影响研究
4.
An Research of the Influence of Brand Personality on Brand Alliance Attitude-co-brand Marketing as a Example
品牌个性对品牌联盟态度的影响研究
5.
A Brand Equity Driving Model Based on Brand Personality and Brand Identification;
基于品牌个性及品牌认同的品牌资产驱动模型研究
6.
Brand Rejuvenation: From Brand Personality and Brand Extension to Brand Loyalty Based on Customer-Based Brand Equity Theory
基于CBBE视角的品牌年轻化研究:以品牌个性和品牌忠诚为视角
7.
The Shaping of Brand Personality:Fujian Septwolves Brand Management;
从七匹狼品牌管理案例看品牌个性的塑造
8.
The Impact of Brand Pesonality Dimension on Brand Attitude
品牌个性的各维度对消费者品牌态度的影响
9.
Standing out Brand Personality is an Important Way to Enhance the Value of the Brand
张扬品牌个性是提升品牌价值的重要途径
10.
A Study of Influence of the Consumer Self-Concept and Brand Personality on Consumer Brand Preference;
消费者自我概念与品牌个性一致性对品牌偏好的影响研究
11.
The Influence of the Congruence of Consumer Self-Concept and Brand Personality on Consumer Brand Preference;
品牌个性与消费者自我概念的一致性及其对品牌忠诚的影响
12.
A Study on the Formation Mechanism of Advanced Dimensions of the Brand Characteristics of Durable Consumable;
耐用消费品品牌个性高级性纬度形成机制研究
13.
Brand Characteristics of TV Programme in the View of Industry Management;
产业经营视域下的电视节目品牌个性
14.
A Study of Influencing of Undergraduate Consumer s Self-Concept, Brand Personality on Brand Loyalty;
大学生消费者自我概念、品牌个性对品牌忠诚的影响研究
15.
Discussion on the Construction of Tourism Aquatic Products about Brand Personality--Take the Case of Tourism Aquatic Products of Zhoushan in Zhejiang Province
旅游水产品品牌个性的构建——以浙江舟山旅游水产品为例
16.
The Empirical Research on Customer Value and Brand Personality;
消费者让渡价值与品牌个性的实证研究
17.
The Study of Influencing Mechanism of Brand Personality Perception on Purchase Intension;
品牌个性感知对购买意愿的影响机理研究
18.
The Research on Sponsorship Evaluation Based on the Theory of the Brand Personality Matching;
基于品牌个性匹配理论的赞助营销评估研究