1.
Brand Crisis and Brand Maintenance;
品牌危机引发的关于品牌维护的思考
2.
Study on the Defusing of Non-sudden Enterprise Brand Crisis Based on the Brand Shield
基于品牌护盾的非突发性企业品牌危机化解
3.
Research on the Generative Mechanism and Management Strategy of Brand Crisis
品牌危机的生成机制与管理对策研究
4.
Strategies to Handle Brand Name Crises in an Intricate Internet System;
复杂网络环境下的品牌危机处理策略
5.
Building up Correct Values Resolving Crisis of Corporate Brand;
树立正确价值观 化解企业品牌危机
6.
The Research on Brand Crisis cause,based on the Perspectives of the Life Cycle of Brand;
基于品牌生命周期视角的品牌危机产生机理研究
7.
Causes of Slack Protection of the Traditional Regional Brands and Measures to Be Taken:Taking the Brand Crisis of Jinhua Ham as an Example;
传统区域品牌保护不力的原因及对策——以金华火腿品牌危机为例
8.
Comprehensive pattern of the causing mechanism of enterprise s brand crisis;
企业品牌危机产生机理的综合模式研究
9.
Political Party Branding Crisis and Transformation in Taiwan s post-Chen era;
后扁时代台湾主要政党的品牌危机与转型
10.
An Analysis on the Image Repair Strategies of International Brand;
跨国品牌危机回应策略分析——形象修护的视角
11.
On the Public Opinion Leaders in Brand Crisis Communication in the Context of Social Network
基于社会网络的品牌危机传播“意见领袖”研究
12.
The exploration on present situation and countermeasures of China dairy brand crisis management
我国乳业品牌危机管理的现状及对策探析
13.
How Customers' Attitude and Buying Intention Response to Product-harm Crsis:An Empirical Study on Milk Product
基于奶制品危机的消费者品牌态度及品牌归类
14.
The Research on the Affect of Product-harm Crisis Management upon the Relation between Brand Reputation and Brand Loyalty;
产品伤害危机管理对品牌声誉与品牌忠诚关系的影响研究
15.
Empirical Study on the Impact of Product-Harm Crises on Brand Equity
产品伤害危机对品牌资产影响的实证研究
16.
An Crisis Analysis of Local Brand Being Infringed --The Case of Jinhua Ham Brand Infringe for Example
地域品牌株连危机的成因分析——以金华火腿品牌株连事件为例
17.
Risk Analysis of the Brand Management for the Chinese Enterprises and Reflection on Its Countermeasures;
中国企业品牌管理的危机分析和对策思考
18.
Discussion of the Influence of the Crisis on Brand Image and the Measures to Dissolve It
试论危机对品牌形象的影响及其化解的措施