1.
Relationship Marketing Orientation: Scale Redesigning and Testing;
关系营销导向:量表的重新设计与检验
2.
A Empirical Study of Influence of Relationship Marketing Orientation on Channel Conflict
关系营销导向对渠道冲突的影响研究
3.
The Impact of Relationship Marketing Orientation on Marketing Channel Behaviors;
关系营销导向对于企业营销渠道控制行为的影响
4.
Transition of the Enterprise s Organizations Structure under the Relationship of Marketing Orientation;
关系营销导向下企业组织结构面临的转变
5.
The Research on the Influence of Market Orientation and Relationship Marketing Orientation on Firm Perpormance
市场导向和关系营销导向对企业绩效的影响研究
6.
Exploratory Study on Relationship Marketing, Marketing Management and Customer Orientation ;
关系营销、营销管理及顾客导向探析
7.
Research on Medi-Effect of Marketing Innovation between Market Orientation and Marketing Performance
营销创新对市场导向和营销绩效间关系的中介效应研究
8.
Ministrant enterprise interior marketing and market direction relations research;
服务性企业内部营销与市场导向关系研究
9.
Research on strategies of customer-oriented relationship marketing in the internet environment;
互联网环境下顾客导向型关系营销策略研究
10.
A Broadening Framework of Marketing Mix from the Comprehensive Perspective;
新的营销主导逻辑下营销组合的拓展——一个整合交易营销和关系营销的框架
11.
Game Analysis of Marketing and Contingent Marketing Orientation;
营销活动的博弈分析与权变营销导向
12.
Studies of International Academics on Market orientation in the Hospital Industry;
国外营销学界关于医院市场导向的研究及启示
13.
Value-Oriented Marketing System of Commercial Banks;
价值导向的商业银行市场营销体系研究
14.
"Paradox of Management Marketing"and Transformation of Marketing Paradigm--From Management Marketing,to Relationship Marketing to Response Marketing;
管理营销悖论与营销范式转变——从管理营销、关系营销到反应营销
15.
Visual Modeling of Marketing Information Systems Orienting Customer Relation Management;
面向客户关系管理的营销信息系统可视化建模
16.
Customer and Competitor Guide for Market Business and Sale;
市场营销中的顾客导向和竞争者导向
17.
The impact of social capital and guanxi orientation on interfirm communication in marketing channels;
社会资本与关系导向对于营销渠道中企业之间沟通方式与策略的影响
18.
Sustainable Development of Web-based Education Guided by Relationship Marketing;
关系营销理念指导下网络教育的可持续发展