1.
The Effect of Chinese Culture to Creating Ad Copyt;
论中国传统文化对广告语创作的影响
2.
A STUDY ON THE LANGUAGE STYLES OF THE SLOGANS OF TOURIST ADVERTISEMENT IN ENGLISH AND CHINESE;
谈英汉旅游广告语的语言特色和创作
3.
On the Unconventional Use of Idioms in Advertising Language;
论广告语言创作对成语的超常规运用
4.
Function of advertisement planning procedure in advertising creativity
论广告策划程序在广告创意中的作用
5.
Mastering the English writing skills of modern commercial advertisement helps produce the appropriate commercial English advertisement.
掌握现代商业广告英语的写作和用词的特点有利于创作出恰如其分的商业英语广告。
6.
The Utility and Constraints of English Advertising Tag Lines--Creation and Translation of Advertising Tag Lines;
言语的效用及约束条件——英语广告主题句创作与翻译
7.
The business of designing and writing advertisements for publication or broadcast.
广告业为出版或广播而设计和创作广告的行业
8.
Introducing Fantastic Writing, Language Functions And Translation of English Advertisement;
浅谈英语广告的创意、语言功能与翻译
9.
Creativeness is the key to success for modern ads designing.
现代广告设计中,创意是广告作品成败的关键。
10.
Placing emphasis on individual Beauty is our aim in designing advertisements.
强调个性美，是本广告公司创作广告的宗旨。
11.
On the Non-observance of Cooperative Principle in Advertising Language;
广告语言中“不合作”现象的语用学分析
12.
The Cooperative Principle and Advertising Language in English
英语中的合作原则及广告语言(英文)
13.
On Metaphors in Slogans of Advertising English by the Cooperative Principle
从合作原则看英语广告标语中的隐喻
14.
art used for commercial purposes (as in advertising).
为商业目的（如广告）而创作的艺术品。
15.
7.5-second Ope ns the “Short Skirt”ra of Ad Creativity
7.5秒开辟广告创作“超短裙”时代
16.
The Influence of Post-Modernism on Chinese Advertising Design;
论后现代主义对中国广告创作的影响
17.
On the Rhetorical Device of Substitution in Ad-writing;
广告文案创作中的替代修辞手法浅析
18.
Three Aesthetic Principles in English Advertisement Creation and Translation;
英文广告创作中的“三美”原则及其翻译