1.
Business Model of Brand Extension Decision-making and Performance Assessment Study
企业品牌延伸决策模型与绩效评价研究
2.
Brand image and brand extension: model and implication;
品牌形象与品牌延伸关系:模型与策略
3.
Discussion about Brand Extension Tactics Influenced on the Brand Establishment;
浅析品牌延伸策略对品牌建设的影响
4.
The Countermeasures and Reflection for the Enterprises to Carry on the Strategy of the Brand Elongation;
企业实施品牌延伸策略的对策与思考
5.
Brand Extension:A Brand Strategy for Brand Core Value;
服务于品牌核心价值的品牌延伸策略研究
6.
Theory of Brand s Essential Value in Strategy of Brand Extension;
品牌延伸策略中的品牌核心价值中心论
7.
The Use and Analysis of Brands Extension Strategy in Chinese Enterprises;
中国企业品牌延伸策略的分析与运用
8.
Conditions and Principles of Enterprises Brand Promotion;
企业实施品牌延伸策略的条件与原则
9.
Theoretical Study and Application Strategies for Enterprise Brand Extension;
企业品牌延伸的理论研究与应用策略
10.
A Study on Brand Extension Tactics Based on Customers Cognitive Trends;
基于顾客认知导向的品牌延伸策略研究
11.
An advantage and risk analysis on the brand extension strategy of paper enterprise;
造纸企业品牌延伸策略优点和风险分析
12.
Application of brand extension strategy to the development of convention and exhibition industry in Fujian
品牌延伸策略在福建会展业发展中的运用
13.
The Experiment Study on the Impact of Brand Extension Strategies on Brand Equity;
品牌延伸对品牌资产影响的实验研究
14.
The Effect of the Brand Vertical Extension on Brand Equity;
品牌纵向延伸对品牌资产的影响研究
15.
The Effects of Brand Equity on Brand Extension;
品牌权益对品牌延伸的影响行为研究
16.
Empirical Research of the Impact on Brand Equity by the Brand Extensions;
品牌延伸对品牌权益影响之实证研究
17.
Problems and Solutions in the Application of Brand Extending Strategies in Chinese Enterprises;
我国企业品牌延伸策略应用中存在的问题及对策
18.
The Study of Customer s Attitudes Towards Chinese Brand Extensions;
消费者对我国产品品牌延伸态度研究