1.
The Research of Brand Credibility s Impact on Consumer Brand Choice Preference;
品牌可信度对消费者品牌选择偏好的影响研究
2.
The Relationship between Attitude Strength and Attitude Accessibility in Brand Evaluation;
品牌态度强度与品牌态度可达性的关系性质
3.
The Credibility Evaluation of Celebrity Advertising and Its Effects on Consumers Brand Attitude and Purchase Intention;
名人广告的可信度评价及其对消费者品牌态度与购买意向的影响
4.
The Effects of Brand Trust on the Brand Attitude,Perceived Fit and Extension Evaluation;
品牌信任对品牌态度、契合感知与延伸评价关系的影响
5.
Competition Strategy of Enterprise S Website Brand under the Market Environment with Over-Information;
过度信息市场环境下企业网站的品牌竞争策略
6.
City Brand Management by Using Market Environment with Over-Information;
基于过度信息市场环境的城市品牌经营
7.
Modeling of Brand-recognition in the Excessive Information Market Environment;
过度信息市场环境下品牌识别系统模型的建构
8.
Basic Characteristics of Undue Information Market Condition and Mechanism of Brand Competition;
过度信息市场环境的基本特征及品牌竞争机理
9.
THE EFFECT OF ADVERTISEMENT EXPOSURE AND BRAND MATURITY ON THE MODE OF INFORMATION PROCESSING;
广告频率和品牌成熟度对信息加工模式的影响
10.
Research on Credit,Brand and Sustainable Development of West Coast Economy of Taiwan Straits;
信用、品牌与海峡西岸经济的协调可持续发展
11.
A Research of the Relationship of Brand Individuality, Brand Trust and Brand Loyalty
品牌个性、品牌信任与品牌忠诚的关系研究
12.
An Research of the Influence of Brand Personality on Brand Alliance Attitude-co-brand Marketing as a Example
品牌个性对品牌联盟态度的影响研究
13.
Boosting Customer Brand Loyalty by the Management of "Brand Groups"
以“品牌社群”经营提升顾客品牌忠诚度
14.
A Research on the Effects of Brand Image on Consumers' Brand Attitude
品牌形象对顾客品牌态度的影响研究
15.
The Effect of Self-construal, Self-concept Connection, Brand Country-of Origin on Consumer Brand Attitude in Negative Information Context
负面信息情境下自我建构、自我概念联结与品牌原产地联结对消费者品牌态度的影响研究
16.
Discussing Brand Strategies of Pharmaceutical Manufacture Enterprises from Enterprise Brands and Product Brands;
从企业品牌与产品品牌的角度谈药品生产企业的品牌战略
17.
How Customers' Attitude and Buying Intention Response to Product-harm Crsis:An Empirical Study on Milk Product
基于奶制品危机的消费者品牌态度及品牌归类
18.
The Influence of Consumer Satisfaction and Brand Awareness on Brand Loyalty;
顾客满意度、品牌知名度对品牌忠诚的影响