1.
A Comparative Study about the Linguistic Features of Chinese Advertisement and Japanese Advertisement from the Perspective of Cultural Linguistics;
文化语言学视角下的中日广告语言特色比较
2.
Application of Language Variation On Advertising;
语言变异在广告语言中的体现和运用
3.
Pragmatic Analysis Advertising Language in Business English Language;
商务英语中广告语言艺术的语用分析
4.
Linguistic Features in English Advertising and a Cultural Perspective into the Chinese and Western Advertising Languages;
英语广告的语言特点及中西广告文化对比
5.
Cross-Cultural Pragmatic Failure in Advertising Language;
广告语言中的跨文化语用失误——简析中译英广告语言
6.
A Study on the Language Design of Chinese and English Commercial Advertising in Pragmatics;
中英文商业广告语言设计的语用研究
7.
On the Non-observance of Cooperative Principle in Advertising Language;
广告语言中“不合作”现象的语用学分析
8.
The Analysis of Readers Consuming Psychology Reflected in English Advertising Languae;
英语广告语言中的读者消费心理分析
9.
On the Advantages and Disadvantages of Nonce Words in Advertising;
从语言学看广告中成语仿词的利与弊
10.
Cross-cultural and Cross-linguistic Factors in English Advertisement Translation;
英语广告翻译中的跨文化、跨语言因素
11.
On the Commonness of Chinese and English Advertisement Language in Special Contexts;
特殊语境中英汉广告语言的共性研究
12.
Humorous Expressions in Advertising Language and Their Pragmatic Analysis;
广告语言中的幽默现象及其语用分析
13.
The Cooperative Principle and Advertising Language in English
英语中的合作原则及广告语言(英文)
14.
A Cultural Perspective into the American and Chinese Advertising Language;
文化视角中的中美广告语言及其对比
15.
A Contrastive Study of Words Characteristic between English and Chinese Advertisement;
汉语广告与英语广告语言特点之比较
16.
On the Graphic Language of Gesture Used in Ad. Design
论手势图形语言在广告设计中的运用
17.
Perlocutionary Effect Through Figures of Speech in English Commercial Advertising;
英语商业广告中修辞格及其言后之果
18.
Research on Visual Language of Graphic AD in IMC;
整合传播中平面广告的视觉语言研究