1.
To Make a Strategic Decision about Price By means of Bundling Strategy--The Analysis Based on Prospect Theory and Mental Accounting;
捆绑策略中的定价决策——基于预期理论和心理账户理论的分析
2.
On the Inspiration of Psychological Account Theory to Manage the Relationship of Investors of Listed Company;
论心理账户理论对上市公司投资者关系管理的启示
3.
The Effect of Customer Participation on Customer Perceived Value: Based on the Mental Accounting Theory
顾客参与对顾客感知价值的影响:基于心理账户理论
4.
"Double-entry" Mental Accounting in Consumer Behavior of the Decision-making;
消费者行为决策中的“双通道”心理账户
5.
Optimization Designing of ISC Based on BPT with Multiple Mental Accounts;
多心理账户下基于BPT的ISC优化设计
6.
The Study of Investor Decision Based on Mental Accounting
基于“心理账户”的投资者决策分析
7.
An Experimental Study on Mental Accounting and Salary Motive Effect
心理账户与薪酬激励效应的实验研究
8.
The Psychological Analysis of Time and Money Based on the Mental Accounting Perspective
基于心理账户视角的时间与金钱的心理分析
9.
The first chapter: analysis of the basic theory of an open capital account-from capital control to the opening of capital account.
第一章，资本账户开放的基础理论分析——从资本管制到资本账户开放。
10.
External Shocks and the Collapse of the Pegged Exchange Rate Regime;
资本账户和经常账户负面冲击与钉住汇率制度危机的理论分析
11.
The Experimental Study on Mental Accounting and Irrational Decision-making in Economics;
心理账户与非理性经济决策行为的实证研究
12.
Theoretical Analyses of Banks Charging Petty Cash Depositors;
银行收取小额存款人账户管理费的理论依据
13.
Optimization of multi-product inventory based on QFD with multiple mental accounts;
多心理账户下基于QFD的多产品库存优化
14.
A Novel Bid Decision-making Model for Generation Companies Based on Multiple Mental Account;
基于多心理账户的发电商报价决策模型
15.
Optimization of Group Investment Decision-making Rule Under MMA;
多心理账户下的群体投资决策规则优化研究
16.
Optimization of the ISC Bi-Level Distribution Network with Multiple Mental Accounts;
多心理账户下ISC二级分销网络的优化设计
17.
The Study on Risk Optimization of Institutional Investorswith Multiple Mental Accounts;
多心理账户下机构投资者的风险优化研究
18.
The Implicit Structure of Mental Accounting among Undergraduate Students of Guangzhou Higher Education Mega Center
广州大学城大学生心理账户内隐结构模型建构