The present paper,with the reform on the practice teaching system of marketing specialty in the higher vocational education as a case in point,explores ways to construct such three practice teaching modes as exploratory,actual practice and simulating ones to raise students abilities.

The practice teaching method in the marketing specialty is of vital importance to the cultivation of marketing talents of practical nature.

Starting with the meaning and advantages of bilingual education,this paper focuses on the study of the present conditions of bilingual education in marketing specialty and makes some suggestions for improving the level of teaching.

An Study on the Implementation of Target Teaching Mode of the Marketing and its Supporting Conditions;

An Empirical Study on the Relationship between Teaching Modes of the Marketing and the Improvement of Students Qualities;

Research on Teaching Materials of Higher Vocational Marketing and Sales

As a result,it is hard for marketing majors to adapt to current requirements in knowledge economy era.

In recent years,marketing major has been developing rapidly in universities of China.

In terms of marketing substance,there are no difference between regional marketing and firm marketing.